Covatic
Covatic is a privacy-first audience activation and measurement platform for publishers and advertisers.
Covatic operates in the AdTech Vendor segment.
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Distinction
Covatic is not a consumer media app or ad network; it is a B2B privacy-first adtech software provider. It is best understood as audience activation, clean room and measurement infrastructure for publishers, broadcasters and advertisers.
- Founded
- 2016
- Headquarters
- 6 Bennetts Hill, Birmingham, UK B2 5ST
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-20
Key insights about Covatic
Subsidiaries
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Competitors
Key competitors include Integral Ad Science (IAS).
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Acquisitions
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Covatic: About
Covatic operates a B2B adtech SaaS model. It supplies software infrastructure that enables publishers, broadcasters and advertisers to build addressable audiences, collaborate on data in privacy-safe environments, activate campaigns across multiple channels and measure outcomes. The company creates value by helping customers monetise first-party data and improve advertising effectiveness without third-party cookies or persistent identifiers.
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Covatic: Market Position
Covatic is a UK-based private adtech software company that provides privacy-first audience activation, data collaboration and measurement tools for publishers, broadcasters, streaming platforms, audio networks and advertisers. Its platform is built to help customers create, activate and measure audiences across web, mobile, connected TV and audio environments without relying on third-party cookies or persistent user IDs.
The company generates revenue by licensing its platform and related capabilities as B2B software, with likely enterprise contracts tied to audience activation, attribution, data collaboration and integration work. Its value proposition centres on helping media owners and brands monetise first-party data, improve campaign measurement and extend addressability across channels while maintaining privacy-safe architecture.
Covatic: Frequently Asked Questions
What is Covatic?
Covatic is a UK adtech software company that provides privacy-first audience activation, data collaboration and measurement tools across web, mobile, CTV and audio.
Who uses Covatic?
Its customers are publishers, media owners, broadcasters, streaming platforms, audio networks, advertisers and programmatic teams that need first-party audience monetisation and attribution.
How does Covatic make money?
It makes money mainly through SaaS licensing and enterprise contracts for its audience, measurement and data collaboration platform, with possible integration fees for deployments.
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