cnd-motionmedia.de

The business model centres on providing specialised TV and CTV attribution and response analytics to advertisers and agencies. Value is created by connecting second‑accurate TV spot recognition with second‑accurate digital tracking to quantify the incremental impact of TV exposures on website and app behaviour, leads and sales. This data informs media optimisation, budgeting and creative decisions.

Revenue is generated through a mix of software access and professional services. The analytics platform is delivered in a B2B model, likely on a licence, per‑campaign, or engagement basis, and is complemented by consulting services such as TV concept checks, audience mapping and campaign planning. These services help clients design and validate TV campaigns that are more likely to drive measurable digital responses, increasing the perceived value of the analytics platform and supporting longer‑term client relationships.

CND Motion Media GmbH is a Germany‑based analytics vendor focused on measuring the effect of linear TV, addressable TV and connected TV campaigns on digital outcomes such as website visits, leads and sales. Its core product is an attribution and tracking platform that combines second‑accurate TV spot detection with second‑accurate on‑site JavaScript measurement and baseline‑uplift modelling, supplemented by consulting services around TV concept design and effectiveness.

The company generates revenue by selling its analytics software and related services to brands, e‑commerce advertisers and media agencies that invest in performance‑oriented TV advertising. Customers use the platform to attribute digital responses to TV exposures and to optimise their TV media and creative concepts; projects are typically initiated via demos and sold on a campaign or engagement basis rather than standard self‑service sign‑up.