Clipflip

The company operates an adtech business built around interactive video ad creation and delivery. Its core asset is a studio platform that lets clients or its own team configure interactive overlays and timelines on top of video assets and export them as VAST tags or iframes compatible with standard ad servers. These outputs function as premium ad formats that publishers can sell to advertisers. Value is created by enabling higher engagement and richer interaction metrics without relying on cookies, and by lowering production overhead through reusable overlay components and, where needed, managed creative execution. Revenue is driven by per‑impression pricing on the ad formats plus associated professional services for campaign production and deployment, often packaged into media plans managed by publishers and agencies.

Clipflip Interactive Video Technology GmbH is an Austrian adtech company focused on interactive video advertising. It provides a studio tool, interactive overlays and ad formats that can be exported as VAST tags or iframes and run through standard ad servers for in‑stream and outstream campaigns. The platform is used to add clickable elements and interaction tracking to video ads while remaining cookieless and GDPR compliant.

The company generates revenue by charging a CPM for its interactive video formats, which publishers and agencies add as a line item to media plans, and by offering managed services where its team designs and deploys campaigns on clients’ behalf. Its customers are primarily digital publishers, media owners and advertising agencies that need to create and monetise interactive video ad inventory for brand advertisers.