Channel99

The company operates a B2B software platform that unifies paid media, vendor, website and CRM data to measure marketing performance at the account level. Customers connect multiple media and data integrations and deploy a tracking pixel to capture impression and visit data, which is then linked to pipeline and revenue outcomes. Value is created by giving B2B marketing and revenue teams clearer attribution, vendor and channel performance benchmarking, and recommendations for audience and campaign optimisation. Over time, additional capabilities such as AI-driven decision engines, dynamic audiences and programmatic access via a context protocol server deepen the platform’s role in customers’ marketing and data stacks, increasing switching costs and potential contract value.

Channel99 is a United States-based B2B marketing performance platform founded in 2022. It ingests data from paid media channels, vendors, website activity and CRM systems to provide account-level identification, view-through attribution and measurement of how marketing activity contributes to pipeline and financial outcomes. The platform includes a tracking pixel for impression capture and is building infrastructure to expose its data to AI tools.

The company serves mid-market and enterprise B2B organisations, particularly marketing leaders, demand generation and revenue operations teams that need to evaluate and optimise performance across channels and vendors. It generates revenue through SaaS subscriptions and enterprise contracts for access to its platform, advanced attribution features, integrations and associated services, with free accounts offered as an entry point.