Catch+Release

The company operates a transaction-led content licensing marketplace and workflow platform. It aggregates licensable user-generated and web-sourced visual content, offers tools for discovery and project collaboration, and manages the end-to-end rights clearance and licensing process. Value is created by connecting brands and agencies needing authentic content with creators and rights-holders, while handling legal clearance, pricing packaging and licence documentation. The platform itself is offered without a subscription fee to encourage broad usage and integration into creative workflows, with revenue realised only when licences are purchased or when professional services are engaged. This positions the business between buyers of commercial content and distributed rights-holders as an intermediary and workflow system rather than a traditional stock library subscription service.

Catch&Release is a US-based content licensing platform focused on user-generated and web-sourced media for commercial campaigns. It provides tools for brands, advertising agencies and production teams to discover, curate, clear rights and license visual content from across the open internet and from a managed creator marketplace.

The company monetises through transaction-based fees on rights clearance and content licences rather than platform subscriptions. Users can search and collaborate on projects for free and only pay when they clear and license specific assets, with optional paid managed services layered on top. Its value lies in reducing the legal and operational friction of using found and creator content in advertising and marketing work.