Broadlab

Broadlab operates an AdTech model centred on addressable TV demand orchestration. It aggregates inventory from multiple TV supply sources, layers in household-level identity and audience data, and provides planning, activation, optimisation and measurement through a unified platform. This creates value by reducing fragmentation for buyers, improving audience precision in TV environments and consolidating reporting across supply sources.

Broadlab is a UK-based B2B advertising technology company focused on addressable TV and connected TV campaign execution. Its core offer combines a software platform for planning, activating, optimising and measuring campaigns with a proprietary household identity graph used for audience creation and targeting. The company appears to act as a single access point to UK addressable TV inventory for agencies and brand advertisers.

Broadlab makes money through a mix of software-style platform economics and media-linked monetisation. Based on the product information provided, revenue is likely generated from platform access and usage, alongside a take-rate or margin on campaign spend flowing through its activation layer, with additional value captured through the use of its proprietary identity graph and measurement capabilities.