BidTheatre
BidTheatre is a independent Nordic-focused DSP for transparent programmatic media buying.
BidTheatre operates in the AdTech Vendor segment.
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Distinction
BidTheatre is a programmatic demand-side platform for business media buyers, not a consumer ticketing, theatre venue or entertainment company. It is closer to DSP competitors such as The Trade Desk or DV360 than to publishers or ad networks.
- Founded
- 2012
- Headquarters
- Urvädersgränd 5, 116 46 Stockholm
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Links
- Website
- Verified
- 2026-04-20
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Subsidiaries
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Competitors
Key competitors include The Trade Desk.
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BidTheatre: About
BidTheatre operates a B2B adtech platform model. It provides agencies, advertisers and related buying teams with software to plan, execute and optimise programmatic advertising across multiple digital channels. Value is created by aggregating inventory access through SSP connections, offering campaign controls and measurement in one interface, and reducing opacity through itemised pricing. Its embedded dynamic creative tooling extends the platform from media execution into creative optimisation.
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BidTheatre: Market Position
BidTheatre is a Swedish adtech software company focused on programmatic media buying. Its core product is a self-serve demand-side platform used by agencies, advertisers and integrators to buy digital advertising across web, mobile apps, connected TV, digital out-of-home and audio. The platform combines campaign management, bidding, targeting, reporting and integrated dynamic creative capabilities, with a stated emphasis on fee transparency and independence from owned media supply.
The company generates revenue from software-enabled media buying, primarily through platform and usage-based fees linked to campaign spend, with potential additional revenue from integrations and advanced capabilities. BidTheatre was acquired by Vitec Software Group in June 2024 and continues to operate under the BidTheatre brand, serving mainly business customers in the European and Nordic advertising market.
BidTheatre: Frequently Asked Questions
What is BidTheatre?
BidTheatre is a Swedish programmatic advertising software company whose main product is a self-serve DSP for buying digital media across multiple channels.
Who uses BidTheatre?
Its users are mainly media agencies, advertisers, trading desks, creative teams and integrators that manage programmatic campaigns for business clients.
How does BidTheatre make money?
It earns revenue from DSP platform access and media-buying fees linked to campaign spend, with additional potential revenue from advanced features and integrations.
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