Bannerse

The business operates as a B2B SaaS and solutions provider for interactive and commerce-enabled video. Its core value proposition is to help rights holders, brands and e‑commerce teams convert fan and viewer attention into measurable sponsorship revenue and product sales. It delivers this through two main products: a web-based gameday fan engagement app for sports organisations and an interactive video player that layers clickable calls-to-action, product cards and sponsor inventory onto video streams and recordings.

Value is created by enabling customers to configure and deploy interactive experiences without building their own video tech stack, while consolidating engagement and performance data into campaign metrics. The company complements the self-service platform with implementation support and white-label deployments for clubs, broadcasters and marketers, positioning itself as a commerce enabler at the intersection of adtech and live commerce.

Bannerse OÜ is an Estonia-registered SaaS company focused on interactive and shoppable video for sports and e‑commerce. It provides a web-based raceday “FanZone” application for sports organisations and venues, plus an embeddable interactive video player that adds overlays, calls-to-action and shoppable elements to live and on‑demand video.

The company monetises through subscriptions and bespoke contracts tied to impression volumes and campaign scope, selling primarily to sports clubs, associations, broadcasters, event organisers and e‑commerce marketing teams. It also runs an affiliate programme that pays recurring commission to partners who refer paying customers. Operations are linked to a Hungarian parent entity and offices in the United States and Hungary.