B.TECH

The company runs a blended retail, marketplace and consumer finance model. It buys and stocks consumer electronics and household appliances, selling them through its physical stores, website and mobile app, and earns retail margins on these product sales. It also operates a marketplace where third‑party sellers can list products and access its daily traffic, generating fee‑based income from seller commissions and related charges, with pricing terms provided via documentation.

Alongside commerce, it offers a consumer instalment finance product that allows individuals to spread payments over time, with revenue from account opening charges, administrative fees, implicit finance charges and late payment penalties. An after‑sales services arm provides installation, protection plans, extended warranty, repairs, maintenance and replacement services, generating additional service revenue and strengthening customer retention around the core retail business.

B.TECH is an Egyptian omnichannel retailer focused on consumer electronics and household appliances, complemented by an in‑house consumer finance arm and post‑sales services. It operates a large e‑commerce site, physical stores and a third‑party seller marketplace that together serve as one of Egypt’s main online destinations for electronics.

The company generates revenue from retail product margins on owned inventory, marketplace fees from external merchants, consumer finance charges through its instalment product, and paid after‑sales services such as installation, extended warranty and maintenance. Its customers are primarily retail consumers buying electronics and appliances in Egypt, and third‑party merchants that use its marketplace to reach those consumers.