Audiencerate

The company operates a B2B adtech and data connectivity business. It provides a cloud-hosted marketing data platform that unifies online and offline customer data, supports segmentation and audience building, and integrates with advertising platforms for activation. This platform is offered on a subscription basis with different plans and enterprise onboarding and support.

In parallel, it offers data onboarding and audience activation services that ingest hashed identifiers, create audiences and push them into demand-side platforms (notably DV360). Commercially, this combines low fixed upload fees with a revenue-sharing model where the company takes a percentage of revenue generated by activated audiences. Value is created by enabling data owners and marketers to use their first-party data more effectively in digital advertising while retaining privacy and compliance controls.

Audiencerate Ltd is a UK-based adtech company that provides a marketing data platform and data onboarding services. Its technology connects first-party customer data with digital advertising platforms, notably Google Ads and DV360, enabling customers to build and activate audience segments while maintaining privacy and regulatory compliance.

The company generates revenue through SaaS-style subscriptions for its marketing data platform and transactional fees plus revenue-sharing on data onboarding and audience activations. Its customers are business entities such as advertisers, media agencies, publishers and other data owners that need to unify, onboard and monetise or activate their data across programmatic advertising channels.