Locala

Locala operates a B2B adtech model combining software, data and service revenue. It provides a planning and analytics layer for local audience intelligence, a DSP-style activation layer for omnichannel media buying, and a measurement layer for store-level attribution and sales-lift analysis. This creates value by linking local market insights to campaign execution and then feeding measured outcomes back into future planning. The model is reinforced by creative services and a reseller programme that extends distribution through agencies and partners.

Locala is a French adtech company that sells software and managed services for local audience planning, programmatic media activation, campaign measurement and creative support. Its products are built around location, mobility, purchase and intent signals to help advertisers and agencies identify high-value trade areas, activate omnichannel campaigns and measure outcomes such as store visits and incremental sales lift.

The company makes money through a mix of media-linked platform revenue, enterprise software usage, data-enabled planning, measurement services, creative services and partner resale arrangements. Its paying customers are media agencies, media buyers, planners, brand marketing teams, performance marketers and channel partners rather than end consumers.