Ariadne Maps

The company operates a B2B SaaS and hardware-enabled analytics model focused on physical-space data. It deploys proprietary sensors (or connects to existing infrastructure via an integration layer) inside customer venues to collect movement and occupancy data, which is processed in a central analytics platform. Customers access dashboards, reports, forecasts and APIs covering people counting, visitor journeys, marketing triggers, indoor navigation and workforce planning.

Revenue is generated mainly from recurring subscription fees charged on a per-device basis, with tiered plans corresponding to feature sets and service levels. Additional value is created through integrated modules (visitor marketing, indoor navigation, employee scheduling) that help customers translate visitor data into higher sales, better staffing and improved visitor experience. For larger deployments, custom enterprise contracts likely bundle software licences, hardware, integrations and professional onboarding services.

Ariadne Maps GmbH is a Germany-based company providing hardware and software for people counting, location data and crowd analytics in physical venues such as retail stores, shopping centres, airports and other large facilities. Its platform uses patented hybrid sensors and signal processing to generate anonymised, GDPR-compliant data on visitor numbers, movement, dwell time and behaviour, delivered through a central analytics interface and APIs.

The company monetises through a device-based subscription model for its people-counting and analytics platform, supplemented by modules for indoor navigation, visitor marketing and workforce scheduling. Its direct customers are business and public-sector venue operators and property owners who require accurate footfall and movement data to optimise operations, staffing and marketing, rather than end-consumers or small individual users.