Ally

Ally Financial Names Mark Mathewson Chief Information and Data Officer

Ally Financial announces the appointment of Mark Mathewson as Chief Information and Data Officer, effective July 13, 2026.

NWSL Launches 'Summer of Soccer' World Cup Campaign

The National Women's Soccer League (NWSL) is rolling out a multi-week marketing push called the “Summer of Soccer” to leverage the increased attention around the upcoming Men’s World Cup and build momentum toward the 2027 Women’s World Cup. The initiative features a bus tour that will stop in World Cup host cities and tie into key NWSL events — including the Challenge Cup (presented by e.l.f.) and Rivalry Week (presented by Ally). The campaign will include creator-led content, fan events, broadcast integrations and sponsor collaborations aimed at putting the NWSL at the center of soccer conversations in June and July. The article was published by Adweek on 2026-06-03 and written by Bill Bradley.

Netflix’s Running Point Adds Brand Integrations in Season 2

Netflix’s basketball-focused comedy Running Point has woven several integrated brand partnerships into its second season. ADWEEK reports that brands — including State Farm, DoorDash, Lexus, Ally Bank, Sephora and Google Search — appear organically in the show’s storyline and aesthetics. Netflix positioned the integrations as endemic to the sports world and designed to feel natural to how a basketball team engages with partners, according to Magno Herran, Netflix’s VP of brand marketing and partnerships. The season is led by Kate Hudson. The article, written by Mark Mwachiro for Adweek, highlights the streamer’s approach to embedding advertisers into original content rather than traditional ad formats.