Al Safi Danone

Al Safi Danone follows a fast-moving consumer goods (FMCG) and vertically integrated agrifood manufacturing model. It operates dairy farms and processing facilities to produce a portfolio of fresh, chilled and shelf-stable dairy products, dairy desserts, milk-and-juice drinks, and plant-based alternatives. Value is created by controlling the supply chain from farm to finished product, allowing predictable quality, costs and product availability. Branded products, including licensed or co-branded ranges from global partners, are distributed through modern trade, traditional trade and foodservice channels across Saudi Arabia and the GCC. The company competes on assortment breadth, functional dairy (probiotic, immunity-support) and category coverage (fresh, UHT, plant-based) with other regional dairy processors.

Al Safi Danone is a Saudi Arabia-based dairy and beverages manufacturer formed as a joint venture between Al Safi Holding and Danone. It produces and sells fresh milk, yoghurts, probiotic dairy drinks, dairy desserts, UHT and shelf-stable dairy, flavoured milk-and-juice drinks, co-branded products, and plant-based alternatives for the domestic and regional market.

The company operates a vertically integrated farm-to-factory model and generates revenue by supplying packaged consumer dairy and plant-based products to supermarkets, online grocers, wholesalers, convenience stores, and foodservice customers across Saudi Arabia and the wider GCC. Its end-consumers are households and individuals, but its direct paying customers are retail and foodservice channels that purchase its branded products for resale or on-premise consumption.