Adwatch

The company operates a B2B SaaS business focused on digital advertising verification and certification. Its platform captures ad impressions and related campaign events via tags, pixels and cookies, applies AI-based analysis to identify invalid traffic and measure real engagement, and writes selected events to a public blockchain to create an immutable audit trail. This creates value by providing advertisers, agencies and adtech vendors with an independent, verifiable record of campaign delivery and impact, supporting fraud mitigation, dispute resolution and more accurate performance measurement.

Commercially, the company appears to sell access to this platform on an enterprise basis rather than via open self-serve. Prospective clients are directed to request demos and contact sales, suggesting customised contracts based on usage (for example, volume of certified events or campaigns), ongoing subscriptions for continued platform access, or a combination of SaaS licence and per-campaign certification fees. The protocol layer enables technical integrations with other adtech systems, increasing stickiness and embedding the service into existing workflows.

Adwatch is a Spain-based software company providing an AI-enabled, public blockchain-powered verification and certification platform for digital advertising campaigns. Its system records ad events immutably on a public blockchain, combining browser/server tags, cookies and AI analytics to distinguish human engagement from bot activity and to create an auditable log of campaign delivery and performance.

The company sells its platform as a software-as-a-service solution to advertising market participants that need independent verification and fraud reduction, including advertisers, media agencies, adtech vendors, ad networks and publishers. Revenue is generated through enterprise-style SaaS contracts and/or per-campaign certification fees, with access arranged via demos and direct sales rather than self-serve sign-up.