Advisible

The company operates a B2B advertising technology platform that creates value by providing publishers and programmatic buyers with infrastructure for serving, integrating and transacting native and content display ads. It supplies a JavaScript development kit to standardise and speed up front-end ad integrations, a native and content display ad server with analytics and optimisation algorithms, hosted source and asset delivery to simplify deployment, and a real-time bidding component that supports public and private auctions.

Value is created by reducing integration and operations effort for publishers, enabling multiple pricing models and auction types for buyers and sellers, and providing analytics and control over native and content ad performance. Revenue is generated directly from platform usage charges tied to request and transfer volumes, and from technology fees deducted from programmatic bids in auctions executed on the platform.

Advisible is a Swedish software company headquartered in Stockholm that provides an ad serving and programmatic infrastructure platform focused on native and content display advertising for web publishers and advertising buyers. Its offering includes a JavaScript development kit for ad integrations, a native and content display ad server, hosted source and asset delivery, and a real-time bidding server that supports multiple auction types and pricing models.

The company generates revenue through metered platform usage fees and technology fees on programmatic auctions. Primary customers are digital publishers, ad operations and engineering teams integrating web advertising, and programmatic buyers such as agencies and networks who transact via its bidding and auction infrastructure.