Adverticum
Adverticum is a hungarian ad tech vendor for ad serving and publisher monetisation.
Adverticum operates in the AdTech Vendor segment.
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Distinction
Adverticum is an independent Hungarian ad technology vendor, not a publisher, consumer media platform or pure advertising agency. It should be distinguished from global ad serving and marketing cloud providers by its regional focus and publisher monetisation tooling.
- Founded
- 2001
- Headquarters
- 1094 Budapest, Viola utca 38-40, fszt. 2.
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-20
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Adverticum: About
Adverticum operates a B2B ad technology model built around proprietary infrastructure for ad delivery and monetisation. It creates value by providing publishers, media owners, advertisers and agencies with an independent ad server, a server-side header bidding layer, audience data activation and campaign operations support. Revenue is generated through recurring software usage, add-on product adoption and service-based execution work tied to campaign setup, optimisation and platform operation.
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Adverticum: Market Position
Adverticum is a Hungarian ad technology company that develops and operates a proprietary third-party ad serving platform for digital advertising. Its core offering, Adverticum AdServer, supports campaign management, targeting, inventory management and analytics across web, mobile and video, with adjacent products including server-side header bidding and a data management platform operated through its subsidiary DataMe. The company also provides campaign operations and infrastructure support services.
The business makes money from software usage fees, add-on monetisation products and managed service fees. Its paying customers are publishers, digital media owners, ad networks, advertisers, agencies and ad operations teams that need independent ad serving, yield optimisation, audience targeting and outsourced campaign execution.
Adverticum: Frequently Asked Questions
What is Adverticum?
Adverticum is a Hungarian B2B ad technology company that provides ad serving, header bidding, audience data and campaign management services for digital advertising.
Who uses Adverticum?
Its users are publishers, media owners, ad networks, advertisers, agencies and ad operations teams that need campaign delivery, monetisation and targeting tools.
How does Adverticum make money?
It earns revenue from usage-based ad serving fees, add-on monetisation products, audience data activation and managed campaign services billed by hours or packages.
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