Adpone

The company operates a B2B adtech and services model centred on publisher monetisation. It connects publisher inventory (including adblock traffic) to programmatic demand and performance campaigns via its in-house platform, header bidding tags and a Prebid adapter. Value is created for publishers by increasing fill, yield and recovering revenue lost to ad blockers, and for advertisers by providing access to additional, brand-safe inventory.

Commercially, the company typically works on revenue-share or take-rate structures tied to media spend and recovered impressions, with performance-based ad placements as the primary economic driver. Managed onboarding, optimisation and account management form a service layer that supports publisher adoption and retention but remains anchored in media transaction volumes rather than fixed software licensing.

Adpone is a Spain-based advertising technology company focused on helping digital publishers monetise their inventory, including traffic from users with ad blockers. It provides an in-house programmatic monetisation stack, header bidding integrations and a dedicated adblock-traffic monetisation product (Unblockia) that serves acceptable, non-intrusive ads to previously unmonetised audiences.

The company operates as a B2B partner to publishers, media groups and advertisers, generating revenue through performance-based ad placements and revenue-share arrangements on publisher inventory, complemented by managed service packages. It was founded in 2015 and later acquired by SunMedia via Magnum Capital’s Belmont Corporate Services vehicle.