Unblockia

The business model centres on recovering value from web traffic that traditional ad serving cannot reach due to adblockers. The company integrates with publisher websites through a code snippet and configuration (such as ads.txt entries) to detect users with adblockers enabled and to serve Acceptable Ads-compliant creatives via its own advertising marketplace. This creates new ad inventory from previously blocked pageviews.

On the demand side, advertisers and programmatic partners buy this inventory through the marketplace. The platform intermediates between publisher supply and advertiser demand, handling ad delivery and reporting. Revenue is generated by taking a share of the advertising spend transacted across this recovered inventory, with the remainder paid out to publishers. Additional value is created through tools such as an adblock traffic calculator and reporting dashboard, which help publishers quantify blocked traffic and monitor recovered impressions and revenue over time.

Unblockia is a Spain-based adtech company, created within Adpone and later acquired with it by Magnum Capital, focused on monetising publishers’ web traffic that is currently blocked by adblockers. It provides an advertising marketplace and ad-recovery technology that detects whether a visitor has an adblocker enabled and then serves Acceptable Ads-compliant formats to those users.

The company generates revenue by facilitating advertising on previously unmonetised adblock inventory, sharing resulting spend with publisher clients and likely retaining a percentage as its margin. Its customers are digital publishers and their ad operations teams, along with advertisers and programmatic demand partners seeking access to adblock-using audiences. Operations appear small (<10 employees), and the original legal entity in Spain has been formally extinguished, suggesting integration into the broader AdPone/Magnum Capital structure.