Adludio

Adludio created value by combining three functions that are often separate in digital advertising: interactive ad creation, programmatic media buying and performance measurement. This allowed brand and agency customers to plan and run mobile-first campaigns through one workflow, using the company’s models to optimise creative, targeting and inventory selection. Revenue was generated from a blend of platform access, campaign execution and fees tied to media delivery and premium creative formats.

Adludio was a UK-based adtech company focused on interactive mobile advertising for brands, advertisers, agencies and, in some products, publishers. Its platform combined creative production, media buying, targeting and campaign analytics, with a stated emphasis on attention metrics, engagement and AI-driven optimisation. Product evidence points to a DSP-led stack supplemented by creative orchestration and measurement capabilities.

The company appears to have monetised through a mix of software access, creative tooling and managed campaign execution linked to media spend. It raised venture funding across seed and later rounds, but the strongest current operational evidence shows the UK entity in liquidation and the platform assets reported as being for sale. That means the business should be viewed as an adtech platform with distressed or non-going-concern status rather than a normal active scale-up.