AdElement

The company operates a two-sided adtech platform. On the demand side, it provides an AI-powered demand-side platform that allows advertisers and agencies to buy app, mobile and CTV/OTT inventory programmatically, with real-time bidding and budget optimisation. On the supply side, it offers a server-side unified auction and a single SDK for app developers and publishers to connect their inventory to multiple agencies, programmatic platforms and supply-side platforms. Value is created by improving media buying efficiency for advertisers and increasing yield and operational control for publishers through unified auctions, inventory curation and direct deal management. Revenue is generated by charging margins or platform fees on advertiser media spend and keeping a share of advertising revenue before paying out the publisher portion.

AdElement Media Solutions is an India-based advertising technology company focused on programmatic app advertising. It operates an AI-powered demand-side platform (DSP) for advertisers alongside a server-side unified auction and SDK-based monetisation tools for app developers and publishers across mobile and connected TV/OTT environments.

The company makes money by taking a margin or platform fee on media spend flowing through its DSP and by sharing advertising revenue with publishers who integrate its SDK. Customers are primarily performance and brand advertisers buying programmatic app inventory, and app developers or publishers who use the platform to optimise ad revenue and manage direct and programmatic demand partners.