Who competes with New Balance?

Based on our market intelligence graph, the primary direct competitors to New Balance include Under Armour, PUMA, Brooks Running alongside 2 other identified alternatives.

Competitive dynamics are verified through market documentation and vendor positioning.

Under Armour

Alternative

Public sportswear brand selling apparel, footwear and accessories globally.

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PUMA

Alternative

Global sportswear brand selling footwear, apparel and accessories direct.

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Brooks Running

Alternative

Performance running brand selling footwear and apparel through owned commerce.

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adidas

Alternative

Global sportswear brand selling apparel, footwear and digital-first retail experiences.

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Nike

Alternative

Global sportswear brand with a strong direct digital commerce ecosystem.

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Unlock the New Balance Ecosystem

Explore all relationships in Polaris7. See exactly how New Balance connects to the rest of the market, including parent companies, platform integrations, and direct competitors.