Vault

The business model is centred on providing a specialised data clean room environment for TV and CTV advertising stakeholders. The platform allows media owners and advertisers to perform secure data matching, attribution, and cross-buy measurement using privacy-enhanced tokenisation based on Experian’s LUID. This creates value by enabling measurement continuity and collaboration under stricter privacy regulations while reducing integration overhead between publishers and buyers.

Revenue is expected to come from enterprise clients through recurring software access (likely subscription or licence fees) and potential professional services for implementation, identity integration, and measurement support. The commercial motion appears high-touch and contract-based, driven by direct sales rather than self-serve usage.

vaultdcr.tv is a United States-based provider of a data clean room platform built specifically for television and connected TV (CTV) advertising. Its platform enables media owners and advertisers to share and match sensitive consumer data in a privacy-preserving way for measurement and attribution, using a tokenisation process based on Experian’s LUID identifiers.

The company operates as a B2B enterprise software and services vendor, selling to TV/CTV publishers, advertisers, and agencies that need to collaborate on campaign data without exposing raw personally identifiable information. Revenue is likely generated through enterprise contracts for access to the platform and associated onboarding and integration services, with sales handled via direct contact rather than self-serve sign-up.