TRG – The Reach Group

The business model is that of a specialised performance marketing and media buying agency embedded within a larger e‑commerce and marketing group. TRG designs and manages digital campaigns (display, programmatic, social and affiliate) for advertisers and e‑commerce brands, using its own adserver as the execution and data layer. It creates value by planning, trafficking and optimising campaigns to deliver measurable sales or lead outcomes, while handling channel complexity (DSPs, networks, affiliates) on behalf of clients. The in-house adserver and related data workflows enable more granular optimisation and persona building, which supports better performance and differentiation versus generic media buying. As a brand of norisk GmbH within MYTY, it also functions as a group performance hub that complements broader e‑commerce and creative services.

TRG (The Reach Group) is a German performance-focused digital marketing and media buying agency brand within norisk GmbH, part of the MYTY Group. It plans and executes display and programmatic advertising, affiliate marketing, and social/programmatic display campaigns using its in-house adserver for data collection and campaign optimisation.

The company generates revenue from managed media and performance marketing services for brands and e‑commerce advertisers, primarily in German-speaking Europe. Income comes from service fees, media buying margins and performance-based commissions (e.g. cost-per-order display and affiliate campaigns). End-clients are companies that outsource digital media planning, buying and optimisation rather than consumers directly.