BidEx

The company operates a programmatic advertising marketplace that creates value by aggregating demand from advertisers and agencies with supply from publishers and app developers via a single integration. Its exchange infrastructure runs real‑time bidding auctions, applies anti‑fraud and traffic filtering, and exposes multi‑dimensional, real‑time reporting, while handling centralised settlement between parties. Additional value is created through dedicated DSP tools for buyers and SSP tools for publishers, reducing integration complexity and operational overhead for both sides.

Revenue is primarily tied to the flow of media spend through the platform: the company charges take‑rates, commissions or service fees on impressions, clicks or conversions traded via CPM, CPC, CPI and other performance‑based models. It likely supplements this with fees for managed campaign optimisation services and by commercialising anonymised data outputs (e.g. audience or performance segments) as data services to advertising clients and partners.

BidEx is a Chinese programmatic advertising technology platform belonging to BiddingX and operated by Guangzhou Shunfei/Shunguang Information Technology. It provides a real‑time bidding ad exchange that connects demand‑side and supply‑side partners, alongside dedicated DSP and SSP offerings for advertisers, agencies and publishers. The platform focuses on transparent pricing, real‑time reporting, anti‑fraud filtering and high‑availability infrastructure.

Revenue is generated by taking fees or commissions on mediated media spend across multiple pricing models (CPM, CPC, CPI and performance‑based), and through managed campaign services and data services. Core customers are advertisers, agencies, trading desks, ad networks and publishers that require programmatic access to Chinese and international inventory and centralised monetisation of their ad impressions.