STUDIO GONG

The company functions as both a media sales network and a participation vehicle in radio broadcasting. On the media side it pools advertising inventory from a portfolio of more than 100 local and regional radio stations plus online-audio outlets and packages this inventory into single-station buys or predefined regionally-structured combinations. It adds value through campaign planning support, audience and inventory data provision, measurement services, and automation/programmatic booking options (including dynamic creative). These services help agencies and advertisers efficiently reach specific regions and audiences across broadcast and online audio through a single commercial interface.

On the ownership side, the company holds around 30 strategic and operational participations in radio stations and related entities, aligning incentives between inventory owners and the sales function. This structure enables control over a sizeable network of channels, ensuring stable access to audio inventory and potential dividend income from profitable broadcasters, while advertisers and agencies benefit from consolidated access and planning efficiencies.

Studio Gong is a German radio and audio advertising sales house and holding company. It aggregates advertising inventory from more than 100 local and regional broadcast stations (UKW, DAB+ and other channels) plus online-audio formats such as streams and podcasts, and sells this inventory to advertisers and media agencies in modular station packages and predefined regional combinations.

The company operates two main business areas: participations in radio broadcasters and the commercialisation of their advertising inventory. It also offers planning, measurement and programmatic booking services around audio campaigns. Revenue comes from media sales commissions or margins on sold audio spots and packages, fees for production or campaign services, and returns from its equity stakes in participating broadcasters. Customers are primarily advertising agencies, media planners and regional or national advertisers seeking radio and online-audio reach in Germany.