Splicky

The company operates a B2B advertising technology platform in the form of a programmatic demand-side platform. It creates value by aggregating access to multichannel digital ad inventory (mobile, desktop, DOOH, CTV, audio) and enabling advertisers and agencies to plan, target, bid and optimise campaigns through a single interface. It also integrates third-party data and measurement partners to support audience targeting and drive-to-store/footfall attribution. Services are delivered both as a self-service platform and as a managed service layer for clients needing hands-on campaign execution and optimisation. Following its acquisition, the platform also acts as a regional, specialised extension within a broader ad tech ecosystem.

Splicky is a German advertising technology company operating a programmatic demand-side platform (DSP) for agencies and advertisers, historically focused on the DACH region. It enables the buying of digital ad inventory across mobile, desktop, digital out-of-home (DOOH), connected TV (CTV) and related channels via real-time bidding, with integrations to data and supply partners.

The business generates revenue through technology/platform fees charged on top of media spend and through managed-service and consultancy support for campaign planning, optimisation and measurement (including drive-to-store/footfall analytics). Its direct customers are media agencies, trading desks and brands who run programmatic campaigns, with ownership now under Adform following acquisition from Goldbach Group.