Singlespot

Singlespot operates a B2B data and adtech model. It gathers consented first-party mobile location signals through its SDK network, processes and qualifies those signals into visit-based audience segments, and then monetises that data through campaign activation and access to audience intelligence. Value is created by turning raw mobility data into privacy-conscious advertising and measurement products that help buyers target likely visitors and assess store-visit impact.

Singlespot is a French private company focused on first-party mobile location data, audience segmentation and offline attribution for advertising use cases. Its platform collects consented geolocation data through a proprietary SDK integrated into partner apps, maps visits to points of interest and builds audience profiles that advertisers, brands and media agencies can use to activate mobile and web campaigns.

The company appears to make money by selling access to its location-derived audience data, campaign activation capabilities and related platform usage. Its commercial positioning centres on GDPR-compliant first-party data collection, precise POI mapping rather than broad radius targeting and the ability to connect digital campaigns with physical store visitation outcomes.