Scholz & Friends Family

The company operates as a multi-disciplinary agency group that sells managed marketing and communications services to business and institutional clients. It creates value by combining specialist capabilities under one organisational umbrella, allowing clients to buy integrated campaign strategy, creative execution, media activation, PR, social, commerce and production through a single group relationship. As part of WPP, it can combine regional client service with access to broader network resources and cross-border delivery.

Scholz & Friends Family is a German-headquartered integrated agency group operating within WPP and the VML network. It provides a broad managed-services offering spanning brand strategy, creative development, media planning and buying, PR, social media, influencer marketing, digital experience, commerce, events, design and film production. Its customers are primarily enterprise brands, large advertisers and public-sector organisations that want coordinated marketing and communications support across multiple disciplines.

The business makes money mainly through agency retainers, project fees, production fees and media-related service income. Its market position is that of a regional agency platform with strong coverage in German-speaking markets and access to WPP's global network resources. The 2022 integration and renaming of VMLY&R Commerce GmbH into Scholz & Friends Commerce GmbH indicates a deliberate expansion of its commerce and retail-oriented service capabilities.