Roq.ad

The company operates as a B2B identity infrastructure provider within the advertising and marketing technology stack. It maintains a probabilistic identity graph and related datasets (household graph, CTV IDs) and a data onboarding solution that convert and link disparate identifiers (cookies, MAIDs, CTV IDs, IPs, hashed emails) into persistent user and household profiles. This identity layer is then licensed to other businesses—advertisers, agencies, publishers, DSPs, CDPs and related intermediaries—to enable audience addressability, cross-device targeting and measurement.

Value is created by improving match rates, reach and attribution in environments where third-party cookies are restricted, while embedding GDPR- and ePrivacy-compliant mechanisms. Customers integrate via APIs, data feeds or onboarding workflows, embedding this identity graph into their own media buying, analytics or customer data platforms. The firm focuses on being an independent probabilistic graph provider, particularly strong in European markets, and competes with larger identity resolution vendors in adtech.

Roq.ad is a Germany-based identity resolution provider for digital advertising. It builds a privacy-compliant, probabilistic identity and household graph linking cookies, mobile identifiers, CTV IDs, IPs and hashed emails to support cross-device targeting, retargeting, attribution and addressability in a cookieless and CTV-centric environment, with a strong focus on GDPR compliance and ePrivacy certification.

The company sells its graph, data onboarding and CTV ID products to advertisers, agencies, demand- and supply-side adtech platforms, publishers and data platforms that need identity infrastructure rather than building it in-house. Revenue is generated primarily through subscription-based SaaS and enterprise contracts, likely with data volume and match-based components, positioning the firm as an enabling layer within the advertising and marketing technology ecosystem rather than as a media seller or buying platform itself.