Resono

The business operates as a specialist data and analytics provider. It maintains a large Dutch online/mobile panel to measure mobility patterns, area-level footfall and advertising reach, and processes these into structured datasets and dashboards. Value is created by turning raw movement data into decision-support metrics such as origin–destination flows, modal split, catchment areas, visit frequency and DOOH reach standards accepted by market bodies.

Revenue is generated through enterprise contracts for access to its visual analytics platform, ongoing licences for data deliveries (files or feeds/API) and project-based data products for public-sector and infrastructure clients. A partner and reseller programme extends distribution by allowing third parties to embed its data and dashboards into their own client offerings, creating additional indirect revenue channels.

Resono is a Netherlands-based data provider focused on mobility, footfall and reach measurement using a large Dutch online/mobile panel. It supplies anonymised movement and visit data, as well as benchmarking dashboards, to organisations that need to understand traffic flows, retail location performance and out-of-home media reach.

The company generates revenue by licensing data products and access to its analytics platform, and by delivering data feeds for integration into clients’ own BI environments. Its customers include municipalities and transport authorities, retail groups and shopping-area managers, and digital out-of-home (DOOH) and other outdoor advertising operators, along with media and consulting agencies that support these sectors.