R/GA

R/GA creates value by combining strategy, creative, design, engineering, and consulting into managed service engagements for large organisations. It helps enterprise clients design brands, build digital products, run campaigns, improve customer relationships, and test new technologies. Revenue is generated through fee-based client work, with value increasing as R/GA expands from one discipline into broader multi-service relationships across brand, product, marketing, and innovation functions.

R/GA is a design, marketing, and digital transformation agency that delivers managed services to enterprise clients. Its offering spans brand strategy and design, digital product and experience design, campaign and content production, CRM and relationship design, innovation consulting, and AI-enabled experience development. The company sits within The Interpublic Group of Companies and operates as a service-led business rather than a standalone software vendor.

The firm makes money through client service engagements, including project work, retainers, and longer-term strategic partnerships. Its customers are primarily large brands and enterprise teams across marketing, product, innovation, and customer experience functions that need external support for brand systems, digital experiences, campaign execution, and AI adoption.