QuestPass

QuestPass operates a B2B adtech platform that connects advertisers with publishers through an interactive content-unlock mechanism. Publishers integrate the system as a monetisation layer on their sites, while advertisers buy campaigns that require users to actively process an ad message before content access is granted. The company creates value by turning user attention and comprehension into a measurable advertising outcome, rather than relying on passive impressions alone.

QuestPass is a Polish advertising and publisher monetisation technology company that operates an attention-based content access model. Its platform allows digital publishers to gate content behind an interactive advertising experience, where users must engage with and correctly answer a question about an advert before gaining access. This positions the company at the intersection of publisher monetisation, native advertising and ad verification.

The company appears to generate revenue primarily from advertisers through a performance-priced CPQ model and shares monetisation value with participating publishers. Its direct customers are publishers and media owners seeking alternative paywall or ad monetisation tools, as well as advertisers and campaign managers seeking verified engagement rather than standard impression delivery.