purelocalmedia.de

The business operates a media arbitrage and publisher-enablement model. It connects directly to regional publishers’ ad servers, buying their digital ad inventory at an agreed fixed CPM (TKP), with no volume restrictions or passbacks. In return, publishers gain guaranteed pricing and access to free marketing technology that allows them to sell more sophisticated, postcode-targeted and KPI-based campaigns to their local and regional clients. On the demand side, advertisers and agencies purchase campaigns that are priced on agreed outcome metrics (KPIs) rather than on impressions. A geo-based algorithm dynamically adjusts delivery by postcode to hit those KPIs. Value is created by increasing yield and stability for publishers, while giving advertisers more precise local targeting and performance-based buying, with the platform capturing part of the efficiency gain as revenue.

Pure Local Media GmbH is a German adtech company that acts as a commercialisation partner for regional publishers. It integrates with publishers’ ad servers, purchases local display inventory at pre-agreed fixed CPMs (TKP), and provides free marketing technology to help them offer postcode-level, KPI-driven campaigns to their local and regional advertisers. The company then runs and optimises campaigns using a postcode-based algorithm and charges advertising clients on performance metrics rather than standard impression-based pricing. Revenue is generated from the margin between the fixed inventory costs paid to publishers and the KPI-based fees charged to advertisers, potentially supplemented by campaign or management fees, while sharing uplift with publisher partners.