Pinewood.AI

Pinewood operates a vertical enterprise software model for the automotive retail sector. It sells a unified dealership management and retail intelligence platform to business customers that need to run end-to-end dealership operations, customer workflows and network-level analytics. The company creates value by consolidating operational data and processes into one system, improving efficiency, compliance, reporting and decision-making across multiple sites and markets.

Pinewood Technologies Group plc, trading as pinewood.ai, is a UK-listed B2B software company focused on automotive retail technology. Its core product is a cloud-native Automotive Intelligence Platform used by automotive dealerships, dealer groups and OEMs to run sales, service, finance and insurance, parts, CRM, compliance and analytics workflows on a unified database.

The company generates revenue primarily through recurring SaaS subscriptions and multi-year enterprise software agreements. Its value proposition is operational consolidation: replacing fragmented dealership systems with a single platform that combines workflow automation, reporting, customer management and embedded AI. Recent acquisitions of Seez and full control of Pinewood North America indicate a strategy to strengthen AI capabilities and accelerate commercial expansion in North America.