Novatiq

The company operates a B2B identity and data infrastructure model in the advertising ecosystem. It creates value by enabling telcos, publishers and advertisers to match consented first-party data with telco-verified identifiers to build and activate audiences for programmatic campaigns, without exposing personal data. Its platform combines persistent first-party IDs for recognition and single-use transactional IDs for ad delivery, integrated into DSPs and the bidstream. Telcos gain a way to commercialise subscriber intelligence, publishers gain more addressable inventory, and buyers gain deterministic audience targeting and measurement that is interoperable with other ID systems and aligned with privacy and consent frameworks.

Novatiq is a UK-based identity technology company focused on privacy-preserving audience verification and activation for digital advertising. It provides a patented platform that links consented first-party identifiers with pseudonymised, telco-verified signals to create deterministic IDs used for targeting, measurement and analytics without transferring personally identifiable information.

The company sells its platform and APIs to telecom operators, publishers, demand-side platforms and advertisers. Revenue is generated through contracted B2B agreements and usage-based fees tied to audience activation and impression-level reporting, enabling telcos and media owners to monetise subscriber and audience intelligence within a compliant framework while giving advertisers addressable reach in programmatic media.