Nodals AI

The company operates a B2B advertising technology platform that intermediates between advertisers and media owners. It provides programmatic access to inventory via advertising exchanges while allowing advertisers to activate and optimise campaigns using publishers’ first-party data signals that remain at source. Value is created by enabling privacy-preserving targeting and measurement, potentially improving campaign outcomes and protecting publisher data control.

Economically, the business sits within the digital media supply chain in a role close to a demand-side platform, with additional data access and optimisation capabilities. It likely shares value with publishers by facilitating better monetisation of their first-party data and inventory, and with advertisers by improving performance and measurement in a post-cookie environment. The model scales with media spend and the number of integrated publishers and buyers.

Nodals AI Ltd is a UK-based advertising technology start-up building a programmatic media-buying platform that connects advertisers to media owners’ first-party data signals. The platform runs optimisation and measurement algorithms directly on publisher data and routes media buys through advertising exchanges, aiming to serve ads and measure campaign performance without relying on third-party cookies.

The company operates in the adtech supply chain in a role comparable to, and potentially substituting, traditional demand-side platforms, supply-side platforms and ad exchanges. Its customers are advertisers and media-buying teams (including agencies) that buy media through the platform, and media owners/publishers that expose first-party signals. Revenue is likely derived from a combination of fees tied to media spend and platform access or service fees, although specific pricing is not publicly disclosed.