MySwitzerland

The organisation functions as a publicly funded national destination marketing body that aggregates and distributes travel information, inspiration and planning tools for Switzerland. Its main consumer portal and apps provide destination content and route users to an inbound operator and booking engine that handles hotel and tour reservations. On the B2B side, it operates portals that connect Swiss destinations and suppliers with international trade partners, along with e‑learning and sales materials that support travel advisors.

Value is created by increasing visitor demand for Switzerland, simplifying trip planning and booking, and enabling structured co‑operation between the Swiss tourism industry and global distribution partners. Commercial value for partners comes from enhanced exposure, structured marketing campaigns and access to qualified demand generated by its channels, while the booking partner converts this demand into revenue through packaged travel and accommodation sales.

Switzerland Tourism is Switzerland’s national destination marketing organisation and a public corporation. It operates consumer-facing digital channels, mobile apps and information services to promote travel to Switzerland, while coordinating with a dedicated inbound tour operator and booking engine for trip fulfilment.

The organisation creates value by aggregating official travel information, planning tools and booking entry points for visitors, and by running B2B platforms and training for the global travel trade and Swiss suppliers. Funding comes primarily from public sources, complemented by paid marketing co‑operations and commercial bookings and commissions routed to its travel centre partner.