myGaru

The company operates a B2B adtech and data infrastructure platform that creates value by turning telecom network data into privacy-preserving, pseudonymous identifiers usable across digital channels, and by providing a federated data clean room and activation stack on top of this identity layer. Telecom operators and large data owners integrate the identity and clean-room components to enable secure matching and cohort-building without exchanging raw personal data, while advertisers, agencies and platforms use the RTB and ad delivery components to run programmatic campaigns using these identifiers.

Revenue is generated primarily through enterprise licensing or embedding of the identity and clean-room technology into telecom and partner environments, usage-based fees for data collaboration and activation (embedded billing for data usage), and commercial agreements and revenue shares linked to media buying and audience activation executed via the RTB and DSP/ad server stack. Publisher and traffic partners can integrate the identity free at the point of activation, with monetisation occurring further down the value chain through paid data usage and platform access by advertisers and enterprise partners.

myGaru Tech is an Estonia-based adtech company focused on privacy-preserving identity, data collaboration and media activation built around telecom-sourced identifiers. It provides a telecom-grade identity layer, a federated data clean room, and programmatic components including an RTB engine and an ad delivery/DSP stack for web, in‑app and CTV environments without reliance on third-party cookies.

The company monetises through enterprise and telecom partnerships, embedded and white‑label licensing, data-usage billing inside its clean-room workflows, and revenue shares tied to downstream media and data activation. Its primary customers are telecom operators, large data owners (such as publishers and retailers), advertisers, agencies and adtech platforms that need deterministic, GDPR-compliant identity and activation infrastructure. The business is bootstrapped and operates at sub‑$1m revenue scale.