Moving Up

Moving Up combines media representation, inventory monetisation and proprietary ad technology. On the supply side, it aggregates publisher and screen inventory across web, audio and DOOH environments. On the demand side, it sells campaign access to advertisers and agencies through direct and programmatic channels. It also offers proprietary monetisation tools, including a video player with ad serving and analytics and a native content product billed on completed reads. Value is created by matching advertiser demand with monetisable publisher audiences and by improving measurable yield for media owners.

Moving Up is an Italian digital advertising and media monetisation business launched in 2015 as a diversification initiative of Alessi Pubblicità. It operates as a media concessionaire and publisher monetisation partner, selling and managing advertising inventory across web display, video, audio and digital out-of-home, while also offering proprietary products such as a video ad player and a native content distribution product.

The company makes money by commercialising publisher inventory for advertisers and agencies, typically retaining a share of media spend or publisher revenue, and by using performance-based pricing in specific products such as Cost Per Read for sponsored content. Its direct customers are advertisers, agencies, publishers and content owners seeking either audience reach or monetisation infrastructure.