Grupa Morizon-Gratka

The company operates owned digital media properties that aggregate classified and property demand, then monetises that audience through a mix of paid listing exposure, lead-generation products and direct advertising sales. Consumer traffic creates inventory and enquiry volume; business customers pay for premium visibility, campaign reach, and performance-oriented add-ons. This makes the group a hybrid of publisher, marketplace-style listings platform and media sales operation.

Grupa Morizon-Gratka is a Polish digital classifieds and property media group operating consumer-facing portals including Morizon.pl, Gratka.pl and the new-build portal Noweinwestycje.pl. Its platforms aggregate listings across real estate and broader classified categories, attract consumer traffic, and connect buyers, renters, sellers, recruiters and other advertisers with relevant inventory and leads.

The group makes money through paid listings, promotional packages for estate agencies and developers, and direct sales of advertising inventory across its owned properties. It also sells campaign services such as display, native, email and SMS placements, alongside add-on measurement tools such as call tracking. Its paying customers are primarily estate agencies, property developers, advertisers and media buyers rather than end users browsing listings.