Media16

The business operates as a specialised CTV/FAST advertising network and sales house. It aggregates inventory from a portfolio of around 150 channels across major UK CTV and FAST platforms, packages that inventory into media products, and sells it to advertisers and media agencies via direct bookings (e.g. through Caria or DSP integrations) and programmatic deals (PMP/PG via major SSPs). Revenue is primarily generated through media margins or sales commissions on the ad spend it directs into this inventory.

To create additional value and stickiness, it offers full-service campaign management and ad operations for CTV campaigns, including ad serving, server-side and dynamic ad insertion (SSAI/DAI), monitoring, reporting, invoicing and reconciliation. It further partners with measurement and attribution providers to supply deterministic attribution and incremental reach reporting, which is bundled alongside media buys to demonstrate performance and justify budgets. For publishers and channel owners, it provides distribution and monetisation advisory services, helping them secure platform carriage and open new advertising revenue streams in exchange for a share of ad revenues.

Media16.tv is a privately held UK-based connected TV (CTV) and free ad-supported streaming television (FAST) advertising sales house. It aggregates premium CTV and FAST channel inventory across platforms such as Samsung TV Plus, Virgin Media, LG, Titan, Netgem and Freeview, and sells that inventory to advertisers and media agencies via both direct and programmatic channels.

The company generates revenue by managing and monetising CTV/FAST ad inventory on behalf of publishers and channel owners, earning margins and/or commissions on media spend. It also provides managed campaign operations, ad serving, ad insertion and reporting, and partners with attribution providers to measure CTV campaign performance. Its direct customers are brand advertisers, media agencies and performance marketers buying CTV campaigns, as well as publishers and channel owners seeking outsourced ad sales and monetisation support.