Marfeel

The company operates a B2B software model focused on digital publishers and media owners. It provides a suite of tools: a WordPress integration for mobile experiences, a progressive web app framework, an experience manager for in-page UX components, and an analytics product that scores user behaviour. These are used to optimise mobile site performance, user engagement and advertising monetisation.

Value is created by improving page performance, enabling app-like mobile experiences, and giving publishers behavioural insights that support content and commercial decisions, including ad and subscription strategies. The business captures value primarily via software subscriptions for its analytics and monetisation platform, with possible add-on fees for implementation and ongoing configuration support. The platform sits in the publisher ad-tech stack, focused on yield and operations rather than buying media itself.

Marfeel is a Spain-based software company providing a mobile-focused monetisation and analytics platform for digital publishers. Its tools optimise publishers’ mobile sites through progressive web apps, UX components and audience analytics to increase traffic, engagement and advertising yield.

The company sells its technology on a subscription basis to publishers and media owners, often integrated into WordPress and other site stacks. Revenue comes from platform subscriptions for analytics and monetisation, potentially complemented by technical implementation services. End-users are readers of the publishers’ sites, but the paying customers are publisher organisations and their product, UX and engineering teams.