Méliuz

The business model centres on performance-based commerce and rewards. Méliuz attracts consumers with coupons, cashback and an easy-to-use site, app and browser extension. When users purchase from partner merchants via these channels, the merchants pay Méliuz a commission or fee based on the value of the sale (GMV). Méliuz then credits a portion of this commission back to users as cashback, keeping the remainder as revenue. This aligns incentives: merchants only pay for actual transactions, while consumers are encouraged to route purchases through the platform to receive money back.

Its Shopping Brasil segment operates as a commerce aggregation / marketplace layer over partner stores, where Méliuz reports GMV and a take rate on sales, functioning similarly to an affiliate or performance network. Through financial services (credit card and digital account), Méliuz also captures revenue from interchange, financial fees and cross-sell of financial products to its existing user base. Value is created for merchants through incremental sales and measurable performance, and for consumers through direct monetary rewards and discounts.

Méliuz S.A. is a Brazil-based, publicly listed company that operates a performance-driven commerce and rewards platform. It aggregates online and offline retail offers, discount coupons and cashback for consumers, and provides partner merchants with a customer acquisition and sales channel measured by gross merchandise value (GMV) and take rate. The group includes international and comparison-commerce assets such as Picodi and Promobit, which extend its reach into discount coupons, promotional codes and deal communities.

The company generates revenue mainly by driving purchases to partner e-commerce and retail stores, collecting commissions or take rates on the resulting sales, and sharing part of this commission back to consumers as cashback. Additional income comes from financial products such as a credit card and digital account, as well as promotional and advertising solutions where brands pay to run campaigns tied to cashback and offers. Paying customers are primarily retailers, e-commerce stores and brands that use the platform as a performance marketing and sales channel; consumers use the service to discover deals and receive cashback but do not pay directly.