kyu Collective

kyu Collective creates value by assembling multiple consulting, design and marketing capabilities into a single operating group that can serve clients across strategy, creation, activation and measurement. Revenue is generated from managed services, consulting engagements, implementation work and ongoing retainers. The model relies on winning enterprise client relationships, expanding account scope across adjacent services, and using acquired specialist firms to deepen expertise in areas such as digital marketing, editorial and analytics.

kyu Collective is a US-headquartered consulting and creative services group operating under Hakuhodo DY Holdings. It provides research, brand strategy, creative development, experience design, organisational transformation, marketing activation, analytics and systems integration services. Rather than selling a standalone software platform, it packages specialist advisory and execution capabilities for business clients, especially larger organisations managing transformation, brand building and marketing effectiveness.

The company makes money through project fees, retained service engagements and longer transformation programmes. Its customers are brands, marketing teams, enterprises, foundations, cultural institutions and internal digital or analytics teams seeking external support across insight generation, creative development, campaign planning, production, measurement and MarTech or AdTech implementation.