iNetPro

The business model centres on operating an affiliate marketing network that creates value by matching advertisers seeking performance-based promotion with publishers who can drive referrals. The platform provides tracking infrastructure (cookie-based attribution), transaction accounting, and publisher reporting so that commissions can be calculated accurately. It also handles the administrative aspects of payment flows from advertisers to publishers.

Revenue is likely generated from service or platform fees charged to advertisers (often as part of broader agency services delivered by iProspect/dentsu). Advertisers gain a performance-based channel where payments correlate with measurable referrals, while publishers gain access to campaigns and a streamlined way to earn commission payouts once their transaction accounts reach set thresholds (for example, €20).

inetpro.io is an affiliate marketing platform operated by iProspect GmbH (part of dentsu) and focused on performance-based advertising. It tracks referrals from publishers to advertisers using cookies, calculates commissions based on successful transactions, and provides anonymised reporting and account management for participating publishers.

The platform supports the administrative payment process between advertisers and publishers, with advertisers remaining the contractual payers while iProspect manages tracking, accounting, and payouts once publisher balances reach defined thresholds. Its customers are primarily advertisers and brands (often agency clients) that run affiliate campaigns, and publishers such as website and app operators or e-mail service providers that monetise traffic via affiliate links.