Infinia Mobile

The business model centres on operating a mobile‑first data management platform that aggregates mobile device and location data via a proprietary SDK and publisher integrations. This data is transformed into audience segments and metrics that create value for advertisers, agencies and media owners by improving media targeting, planning and measurement across display, video, audio and OOH channels.

Commercially, the company functions as a programmatic audience and measurement provider: it plans and runs campaigns using its audience segments, integrates with demand and supply platforms, and provides certified OOH and audio audience metrics. Value is created by improving campaign accuracy, enabling data‑driven OOH planning and enhancing the monetisation of publisher and outdoor inventory, while revenue is captured through media and activation fees, data access, and measurement services, now embedded in Azerion’s multi‑product adtech portfolio.

Infinia Mobile is a Spanish adtech company, now part of Azerion, that operates a mobile‑first data management and audience targeting platform with a strong presence in Iberia and Latin America. Its core technology collects mobile and location data via a proprietary SDK and publisher integrations to build audience segments used for digital, audio and out‑of‑home (OOH) advertising and measurement.

The company generates revenue by selling audience activation and measurement services to advertisers, media agencies, programmatic traders and outdoor media stakeholders. It offers managed campaign execution, programmatic audience activation, OOH audience measurement and audio ad formats, typically charging media fees, platform or data usage fees, and value‑added measurement services within Azerion’s broader monetisation stack.