Hoppr

The business centres on a connected TV ad platform installed on operator devices (set-top boxes and smart TVs) that creates additional, addressable ad inventory across live, catch-up and app navigation environments. Hoppr provides both the ad serving and overlay technology and the behavioural intelligence engine used for planning, targeting and measurement. It connects this inventory into the digital advertising ecosystem so that agencies and advertisers can run targeted campaigns.

Value is created for pay TV operators and telcos by unlocking previously unused on-screen real estate and enabling deterministic, household-level targeting, while reducing the need for in-house advertising capabilities. For advertisers and agencies, it offers new connected TV inventory with verifiable delivery and behavioural targeting. The company functions in the ad supply chain similarly to a connected TV SSP / infrastructure provider focused on operator-controlled environments.

Hoppr Limited is an Australian connected TV advertising technology company focused on addressable advertising across pay TV and streaming environments. Its platform uses client-side overlay technology and a behavioural intelligence engine to insert ads into live TV, catch-up, apps and user interface surfaces on set-top boxes and smart TVs.

The company sells primarily to pay TV operators and telecommunications providers, enabling them to create and monetise new ad inventory without building their own ad tech stack, and works with agencies and media buyers to execute campaigns. Revenue is generated through inventory monetisation and revenue-share agreements with operators, alongside fees and take-rates on ad delivery and programmatic transactions with advertisers and agencies.