Holid.io

The company operates a publisher-facing ad technology hub that connects websites and apps to multiple supply-side platforms and ad formats, then manages yield optimisation centrally. It provides a unified interface where publishers can access daily statistics from all connected SSPs and platforms, while the underlying system continuously adjusts floor prices to maximise RPM. This creates value by simplifying technical integrations, consolidating reporting, and improving monetisation performance for publishers’ ad inventory.

Revenue is created through media monetisation: the platform aggregates programmatic and other demand sources, sells or facilitates the sale of ad impressions across display, native, and video formats, and captures a margin or revenue share between gross advertiser spend and net payouts to publishers. Additional value is provided via workflow and finance tooling (such as self-billing and links to cashflow partners), reducing operational overhead for publishers, though these appear as features supporting the core media revenue model rather than separately charged services.

Holid.io (HOLID AB) is a Sweden-based publisher monetisation platform founded in 2016. It operates as a hub for website and app owners, aggregating multiple supply-side platforms and ad formats (display, native, and video) and optimising floor prices to increase revenue per mille (RPM) from advertising inventory.

The company generates income by managing and optimising ad demand on behalf of publishers and taking a revenue share or margin on delivered media. Its customers are content site and app owners who want managed ad operations, unified reporting across SSPs, and finance features such as self-billing and partner-enabled cashflow support.