HASE & IGEL
HASE & IGEL is a german analytics software firm for market intelligence and media decisioning.
HASE & IGEL operates in the AdTech Vendor segment.
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Distinction
HASE & IGEL is a B2B analytics software company, not a media agency, publisher or consumer app. It should also not be confused with a foundational AI model provider; its AI is applied within analytics and decision-support software.
- Founded
- 2018
- Headquarters
- Marie-Curie-Str. 1, 26129 Oldenburg
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-21
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HASE & IGEL: About
The business model combines productised B2B SaaS with more configurable enterprise infrastructure. HASE & IGEL creates value by centralising fragmented company and market data, applying analytic models to generate forecasts and recommendations, and packaging those capabilities in both an end-user platform and reusable cloud microservices. This lets the firm serve both business users seeking decision support and technical teams building bespoke analytics applications.
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HASE & IGEL: Market Position
HASE & IGEL is a German B2B software company that develops analytics and decision-support products for marketing, sales and planning teams. Its core platform, NEUTRUM, aggregates internal and external data to support market analysis, competitor benchmarking, media strategy, forecasting and marketing mix modelling. The company also exposes parts of its stack as API-based microservices for clients that want to build custom analytics systems or white-label solutions.
The company makes money primarily from software subscriptions and enterprise platform deployments. Its customers are businesses rather than consumers, especially enterprise marketing teams, sales organisations, media planners, agencies, developers and data teams that need explainable analytics without building full in-house data science infrastructure.
HASE & IGEL: Frequently Asked Questions
What is HASE & IGEL?
HASE & IGEL is a German B2B software company offering analytics and decision-support products, including the NEUTRUM platform and API-based microservices.
Who uses HASE & IGEL?
Its users are mainly enterprise marketing teams, sales teams, media planners, agencies, developers and data teams that need market intelligence and custom analytics workflows.
How does HASE & IGEL make money?
It makes money primarily through recurring SaaS subscriptions, plus enterprise API access, white-label deployments and bespoke implementation work.
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